Jack Covert writes on Marketing Profs:
With the start of autumn and a new school year comes a renewed emphasis on learning. That’s true for those of us who haven’t ridden a big yellow bus for many years.
So, among the dozens of marketing books published every year, here are three published in 2005 that are worth reading (and buying). (and then a bonus book)
- Bag the Elephant: How to Win & Keep BIG Customers by Steve Kaplan (Bard Press, 190 pages, $19.95, hardcover, August 2005)
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin (Portfolio Publishers, 175 pages, $23.95, hardcover, May 2005)
- Brand Hijack: Marketing without Marketing by Alex Wipperfurth (Portfolio, 288 Pages, $24.95, hardcover, February 2005)
- The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33, edited by Seth Godin (Portfolio Books, 180 Pages, $19.95, hardcover, October 2005)