Apple's Marketing Secrets

What do you attribute Apple's success to? Steve Jobs? Usability? Cutting edge technology? Innovation? Or their extra ordinary marketing skills?

I think much of Apple's success is because of their marketing focus. The customer experience focus comes from marketing focus.

Steve Chazin, an Apple veteran, has written an insightful eBook - Marketing Apple. The eBook uncovers the secret of marketing that Apple uses. The principles are very smart and I believe if you use them, you would be successful too!

This is a must read for anyone interested in Apple or Marketing.