What do you attribute Apple‘s success to? Steve Jobs? Usability? Cutting edge technology? Innovation? Or their extra ordinary marketing skills?
I think much of Apple’s success is because of their marketing focus. The customer experience focus comes from marketing focus.
Steve Chazin, an Apple veteran, has written an insightful eBook – Marketing Apple. The eBook uncovers the secret of marketing that Apple uses. The principles are very smart and I believe if you use them, you would be successful too!
This is a must read for anyone interested in Apple or Marketing.
I am interested in Apple 😛 So, going to read it tonight!