in Business & Leadership, Technology

Be like Adobe

Robert X. Cringely wrote about how Adobe wants to build “invisible” software – so ubiquitous that it’s existence is assumed – with AIR (Adobe Integrated Runtime). And then I saw iPhone UI simulation in AIR yesterday.

I will put my money on Adobe too – not on Microsoft, not on Sun or not even on AJAX. Adobe is on the right track with its focus on developer tools. Just like it open sourced PDF (and will do Flex), it should also open source AIR. And it will be invisible not in 10 years as Bob says, but in 5 years.

We always wanted to build a company like Macromedia, and now Adobe. Delivering excellent technology that becomes invisible. We have not yet figured out the right product and strategy to do that yet, but we are working on it!

Working with various technologies over the last 8 years, I have never been so excited as I have been with Flex. It’s cutting edge, solves the problem, and is great for developers. I have seen how Macromedia / Adobe works, and I’ve seen their focus and marketing talent. They have grown many fold in the last 5 years, and I think it’s not stopping anytime soon.

Way to go!

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  1. @Devdas: The SWF spec has always been available to anyone who agrees not to write a Flash Player alternative based on the spec. The main purpose of the spec is to enable folks to write tools that generate SWF content. There are many open source SWF generators available for a long time now.

  2. >>I will put my money on Adobe too

    The stock has done really well this past year. Split grow, split grow. That coupled with the kickass products has made me very happy.