in Business & Leadership

Who is Bhaskar Bharati?

Bhaskar bana Bharti

Bhaskar bana Bharti

If you are in India, you may have seen such hoardings around. Who is Bhaskar Bharti you may ask? And why did Bhaskar ditch so many girl friends? (and more interestingly, how did he make so many girlfriends in the first place 😉

Bhaskar (bana) Bharti is a new comedy show on Sony TV.

The story is about a playboy, Bhaskar who has ditched a number of girls and has taken all their curses. One of his girlfriends casts magic on him and one night he transforms into a girl. To adjust his life as a girl he changes his name to Bharti and acts as Bhaskar’s cousin. Bhaskar’s friend falls in love with Bharti who is actually a boy. Will Bhaskar be able to adjust as a girl or will his truth be revealed?

Checkout Baskar Bharti on Wikipedia, and a promo video on YouTube.

Clearly, media companies are trying to innovate their marketing. Not only are they using social networking and Internet, they are also trying to create buzz this way or the other.

Did they succeed? I believe the marketing has succeeded in creating curiosity. Now let’s see what happens to the show once it goes live on Monday!

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  1. Isnt this a rehash of some earlier Hindi movie (Ritesh Deshmukh/Aftab/Antara Mali) – hit ya miss… which I guess inturn was remake of some Hollywood movie…

    Anyways whats the big deal with that… cant expect any originals from copycats..

  2. Sadly, lots of money spent to sell a concept which has been done to death. It’s got to really have something great to keep up the initial launch hype

  3. Well all the serials are a copy of some or other movies. Palampur express- trying to copy chak de , Aathavan Vachan- Last full story copied from Kuch kuch hota hai , Rani Padmini- trying to make profits on tracks of jodha Akbar, BHaskar Bharati- Copy of English movie Hot Chick, Hindi Movie Hit ya miss. It doesnot matter if it is copied, what matters is if its worth making us entertained and how well executed. someone said copy from one source is called “Plaigarism”and copy from many sources is called “research”.